Rich Media Management

Most organizations today are flooded with a plethora of digital file formats being delivered by digital cameras and contemporary design, image editing, video, animation, CAD, 3D, stock footage, and other rich media creation applications used by content creators and editors across their digital ecosystems. Organizations initially try to handle this flood of content independently, department by department, and despite the best intentions, silos of rich media start to develop. Marketing assets are stored all over the organization. The sales, marketing, graphics, training, and Web teams each develop a stash on their own departmental servers or local drives, creating duplication and inefficient storage management. These trends can be increasingly counterproductive for an organization. As rich media assets are managed individually by users, files are frequently lost as other users simply fail to find content they may not have known existed.

By leveraging Autonomy’s Meaning Based Computing (MBC) technology, Autonomy Virage automatically extracts and forms a conceptual and contextual understanding of the key concepts found in rich media assets to deliver advanced analytics, automatic categorization, summarization, concept clouds, dynamic content associations, content hyperlinking and business process and workflow optimization. Assets now can be viewed in context with other content under management, both within the extended enterprise, across social networks, and across an internet search. Rich media assets can be found, reused and understood as easily as text, and automatically cross-referenced with any other form of relevant information. By understanding the meaning contained within an asset, relationships are discovered and assets can be dynamically associated to each other.

Autonomy Virage offers an advance content management solution to efficiently store, categorize, manage, retrieve and distribute digital assets including digital images, video, audio and other formats within the enterprise. The industry’s leading solutions for Rich Media Management, Virage MediaBin, and video archiving, VS Archive, enables companies to automate the processing and categorizing of the original footage removing the once highly manual and time consuming cataloguing process providing instant, self-service access to current, approved marketing content.