Online Publishing and WCM

"Virage application services provides content originators with a convenient, fast and sophisticated solution for integrating searchable video into their websites."
- Halsey Minor, CNET

This separation of content creation from presentation is fundamental to Rich Media Management, and applies equally well to web copy and other textual content, as in Web Content Management (WCM) systems. Complementing Rich Media Management with WCM extends these capabilities across additional customer communication channels and allows companies to achieve new levels of efficiency while maximizing the impact of their brand strategy.

Finding the Right Strategy
In the world of marketing, digital media is the ugly duckling who now rules the pond. Gone are the days when the management of a company’s web site was shunted off to the IT department and the proliferation of digital platforms and marketing channels were a far-off vision.

The online brand is now front and center, commanding the lion’s share of new advertising spend and given a central role in integrated branding campaigns.

Autonomy’s Web Content Management products, such as TeamSite and LiveSite, extend the logical information architecture supported by Virage MediaBin to text assets and streamlines Web publishing.

As marketing materials are created, Virage MediaBin and TeamSite work in tandem to:

Harness the full range of established and emerging communications channels to reach new prospects and build customer loyalty
Facilitate branding across channels through a more agile process that allows brand managers, marketers, and agencies to focus on strategic and creative projects rather than brute force processes
Accelerate time-to-market and foster brand consistency while raising worker productivity and reducing costs
Support the strategic goals of the business to acquire new customers, increase brand loyalty, and fuel revenue growth.

LiveSite is a run-time content publishing server that facilitates the dynamic delivery of content and supports next-generation Web technologies to create interactive online experiences. An extension of TeamSite, LiveSite helps companies create and deploy dynamic sites for any purpose, including promotional campaigns, order-catalog sites for global customers, and micro-sites for special events.