Next Generation TV

We find ourselves in an unprecedented time for communication innovation. People are breaking free of the constraints of arial broadcasting, and experimenting on a diverse array of platforms and communication tools, online services, and picture quality technology. But in navigating the ocean of possibilities, who can say which platform, if any, will dominate the future landscape of video distribution.

Autonomy Virage’s products and solutions streamline the process of making rich media content available through any distribution platform, be it IPTV, satellite, cable, terrestrial, web or mobile, benefiting broadcasters by enhancing flexibility and reducing costs, while enriching the viewer’s experience by empowering consumers to become their own virtual editors and effectively create their own TV channels matched to their specific habits and requirements.

The User: Push vs Pull Models
Traditional broadcasting models relied on a push system where the audience is served content as a pre-programmed channel. As users turn to alternative video sources and viewing models, such as Video On Demand (VOD), IPTV, Web TV, Mobile TV, the consumption of multimedia is changing to a pull model, where users proactively search for content that they are most interested in. As these models become increasingly popular, Broadcasters can now provide consumers the toos to create their own interactive channel, or playlists, by selecting available content. They can “pick and mix” clips as they please, eliminate material that is of no interest to them, and receive alerts to new content as it is made available.

Create Your Own TV Program or Channel
Broadcasters can now provide consumers with the revolutionary opportunity to “upgrade” their role from being simply a passive audience, instead allowing them to create their own interactive TV. Viewers are able to create their own TV programs by slicing and dicing TV content. They can “pick and mix” clips as they please, eliminate material that is of no interest to them, and receive alerts to new content as it appears online. For example, if viewers wish to see only sports fixtures involving a specific team or individual, rather than searching through an on-screen schedule they can quickly and easily query Autonomy Virage to locate all the programs of this type in the past, present and future, effectively creating their own TV channel.

Powerful Personalization to Increase Viewership
Autonomy Virage understands that becoming the “go-to” destination for TV and video clips is increasingly challenging for content providers. With the volume of video content increasing exponentially, users have more choices than ever to satisfy their unique interests. Providing the best possible user experience is therefore vital in the battle to maintain viewership.

Designed With the User in Mind
Underpinned by Autonomy’s IDOL server technology, Autonomy Virage offers unrivalled functionality and flexibility for both the provider and the viewers. By offering content providers an automatic and cost-effective production and distribution platform, Autonomy Virage’s solution streamlines the process of making broadcast content “distribution ready” and makes it effortlessly accessible.

Advertising models - CPM vs CPA
Thanks to Autonomy’s unique ability to understand rich media content, the technology now exists for targeted CPA (Click Per Action) advertisement to occur within rich media. Video is monitored and analyzed in real-time, content can be understood and objects can be tracked through the frames. Adverts can then be placed strategically within the video increasing the likelihood of it being actioned. The technology now exists for advertising models to operate in a similar way to traditional online advertising, only utilising video over IP. This can only be achieved by Autonomy's complimentary technologies within our product portfolio.