Broadcast

Communicating the value of rich media assets to new audiences

Recent changes in the entertainment industry combined with technological advances such as the development of IPTV have shifted viewing habits and in turn, the way in which broadcast content is created and distributed. Rich media assets are the foundation of broadcasting operations and the ability to manipulate and exploit these complex assets at every stage of broadcast production and distribution is critical to broadcasters' success.

Virage assists broadcasters at every stage of their business, providing the technology which streamlines the production, distribution and archiving of all rich media assets. By enabling organizations to search deep within their rich media assets, Virage equips customers with the tools they need to understand the inherent meaning, and in turn, the potential value of all the rich media assets they hold.

Next generation support for broadcast production and distribution

As a pioneer in Rich Media Management technology, Virage is transforming the broadcast industry by providing the technology which enables broadcasters to monitor and understand multiple broadcast streams entirely automatically and in real-time. Virage's unique ability to ingest and understand all rich media assets entirely automatically, generate full transcripts and create any associated meta-data 'on the fly' streamlines and accelerates the production process by removing the need for manual processing. By automating and optimizing the indexing and encoding of all television and video content, Virage transforms large and otherwise unwieldy content into readily accessible assets.

The ability to offer consumers highly personalized subscription services is increasingly important as broadcasters compete for viewers' attention. In order to maximize revenue opportunities, broadcasters must not only understand the inherent value of their rich media assets, but also develop strategies to ensure viewers are targeted with content which closely matches their interests. In addition to streamlining the production process, Virage's advanced retrieval capabilities enhance broadcasters' distribution strategies by enabling broadcasters to target consumers with sophisticated subscription services.