Thomas Cook TV

Launched in December 2001 by enteraction tv, Britain's leading branded TV specialists, Thomas Cook TV is the leading 24-hour travel channel, and is broadcast to over six million homes on the digital satellite platform, Sky Digital. The channel aims to drive sales to the company's 700 high street stores, contact centre and web operations. Its parent company, Thomas Cook AG, is the second largest leisure group in Europe and the third largest in the world.

The new Virage production solution will allow Thomas Cook TV to produce content more quickly and therefore increase the amount of travel and holiday footage digitally stored. The Virage solution helped Thomas Cook TV reduce their post-production time from weeks to days. The channel incorporates Virage software to index raw footage and provide immediate and accurate search and retrieval of video assets. Accessible by multiple staff members simultaneously, it also enables editors and producers from Thomas Cook TV to quickly search, preview and share footage during the post-production process.

'Virage has provided us with a system that offers significant cost and time efficiencies. It enables us to deal with our original footage quickly and effectively. As a result, we have greatly reduced the post-production time and have improved on the metatagging speed and accuracy by approximately 35 percent,' said Alan Moore, head of Post Production for enteraction tv.

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