MGM
Not content with sitting on the lion's share of entertainment content (MGM owns the largest film library in the world, with more than 4,100 films), MGM has taken on the challenge presented by rapidly converging media and Internet technology. MGM.com selected Virage to help them bring their film assets to the Web, expanding revenue generating opportunities and attracting new audiences.
Outsourcing their web video strategy to Virage, MGM.com transformed some 83 feature films into a database of movie clips that they can easily and effectively manage, publish and distribute on their intranet and to their external web property. Now, employees can quickly browse and find exact clips for internal marketing and distribution purposes.
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