Lifetime Entertainment

Lifetime TV turned to Virage to extend the value of their cable programming onto the Web. How-to segments from Next Door with Katie Brown were made available on their website site in a number of engaging ways. Audiences had multiple opportunities for on-demand access to the best tips and tricks from the show's four segments on basics (crafts), gardening, recipes and decorating. Using Virage, clips from the most recently aired show were automatically published to the site, keeping the site continuously updated. Visitors could also search their favorite topic of interest. Search results were combined in an all-in-one search/results/player window that provided a veritable cornucopia of relevant, intriguing information. To enhance the viewing experience, Lifetime also used Virage's advanced template design to automatically call up recipes or project instructions that correspond to the selected clip. Lifetime visitors benefited from the immediacy of video coupled with related text - all for a seamless, engaging web experience.

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